Adobe Media Player
October 3rd, 2007
It’s starting to look at lot like Christmas… well for Flash developers anyhow
That comes from Daniel Todd and I think he’s referring to the amount of new goodies Adobe released in the last couple of days. We had the AIR Beta 2 Flex 3 Beta 2 Thermo and Adobe Media Player. Thankfully the new AIR beta fixes my favorite making AIR useless bug synchronous database access
But its Adobe Media Player I’m loving at the moment. It’s an AIR app and it needs the new beta runtime and for those who know nothing about it, basically it’s a cross between iTunes and Joost but for Flash video. With a modified RSS feed video suppliers can create a channel of Flash video for people to watch, favorite and share. It downloads the video so you can watch it offline as well.
So far, so iTunes. But a channel feed can also include branding elements to give every channel a different look. But not too special right. It’s the future of AMP that’s exciting, the ability to embed advertising, pre-rollers, post-rollers, interactive elements. The Buy that shirt the guy in the video has element which makes AMP attractive for content producers and distributers.
But a more interesting future for AMP is allowing companies to white-label it, skinning and modifying the player to create their own iTunes/BBC iPlayer (without the DRM and with the Mac!). A great idea, I’m just surprised Adobe is there first. Normally I would expect to see this kind of thing coming out of a company like Brightcove