Broadening the Enterprise 2.0 remit with mashups

June 24th, 2007

InfoQ has a great presentation Mash-ups Meet the Enterprise by Rodney Smith at IBM discussing the application of web2.0 technologies within the corporate firewall. This is nothing new and has been an explosive topic since my post in February 2006 Enterprise 2.0

What is interesting are the areas beyond the typical talk of Enterprise blogs and Wikis and taking about the “personal mash-up” which relates to my first and second points of Enterprise 2.0

  1. Delivering all off the company information as addressable discoverable sources.
  2. Allow custom mash-ups of this information on a user-by-user basis

It’s the second point which Rodney Smtih is talking about. The ability for all users in the Enterprise to create their own mash-ups of corporate and web data and deliver the information they need independent of a companies IT departments. A so called “do-it-yourself” IT or Enterprise Mash-up.

Rodney Smith also talks about making your corporate information “mashable” which relates to my first point of addressable discoverable sources.

I think software like this is appearing on the larger web and will move swiftly into the Enterprise. Sites such as Yahoo pipes and Ning.

The problem with these kinds of user created applications is the likely backlash from corporate IT departments who are used to gate-keeping this kind of development. Instead IT needs to focus on the problems which need to be solved to create this kind of environment. This would include middleware and identity services.

So does this fall-in Andrew McAfee’s definition of Enterprise 2.0?

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”

The answer. Absolutely. Social software platforms is not limited to blogs, wiki’s and friends networks but a few more ranging remit. I like McAfee’s definition, it doesn’t try to be all inclusive but does focus the term more clearly than the scatter-gun that is web 2.0. The personal mashup will be the use of a social software platform.

4 Responses to “Broadening the Enterprise 2.0 remit with mashups”

  1. mc Says:

    please fix your style sheet for firefox…. The menu is half way across the page… :)

  2. Stuart Eccles Says:

    Works fine for Firefox/Safari on the back but yes its broken on a PC. I’ve fixed for Firefox on a PC but there is still IE problems. I’m no CSS guy :-(

  3. Jack Says:

    ”... but there is still IE problems ..” yup IE ist big problem :)

    ps. on my ie6.0 and ie7.0 on pc site looks ok

  4. Ogłoszenia Says:

    I have IE 6 and its OK :)

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